The Future of Food Mood Girl

What am I most scared about?

Being seen for all that I am.

This line came to me recently when journaling, and it hit me hard. Me? Afraid of being seen? But… I’ve been on TV, I’ve spoken in rooms of thousands of people. I did a TEDx talk for goodness sake. What am I scared of?

The truth is: I’m afraid of out-growing something that changed my life. I wonder if people saw all of me, would they still follow along?

When I first created Food Mood Girl, I thought about developing a niche. I wanted to share my food-mood story and ensure that people knew what I was about from the name alone. And it worked! This niche of a brand has offered me so many amazing opportunities.

Recently, however, it has made me feel a bit pigeonholed.

I went to a network meeting recently and someone asked, “So what do you do?” I immediately panicked and thought, “Well, depends on the day. I’m the Food Mood Girl, an author, a book publisher, an event organizer, an Airbnb host, a dog mom. Take your pick.”

This feeling of being a “niche” actually caused me to withdrawal. I stopped posting as much to social media. I got fearful about sending out a newsletter. And I haven’t blogged in a bit because I didn’t know which Lindsey to show up as.

Because, to me, everything I do makes sense. It all flows. I just wasn’t sure if everyone else would see it as such.

Food Mood Girl brand helped me launch a book, that book led to me realizing I love the publishing industry, and that led me to create courses, events, and land a book deal. Working with authors and women helped me realize I wanted to cultivate more experiences for people to share their truth and journey, which led me to founding a publishing house and a collective.

I am a multi-passionate person, but everything I do comes from the same core truth that is rooted in the work I’ve done with Food Mood Girl: I want to create products, events, and experiences that help people with some aspect of their life—whether it’s helping someone with food and mood issues, giving the how-to information on creating a book, or producing an in-person conference to help women achieve more. This is all me. It might look different on the day, but that is who I am at my deep core.

So today, I’m ready to be seen, fully. And to do so, I want to share all the other parts of me and the things I do on a daily, weekly, and yearly basis. These things mean a lot to me and are all a part of my entrepreneurial journey. And who knows? Maybe these things will help you, too.

Book Course Creator: Because of my own book journey, I pitched a book course idea to the nutrition school I went to and I ended up developing a book-publishing course for health coaches. I don’t teach it any more, but to date, I’ve taught over 3,000 people how to write and publish books.

Pitch, Publish Promote Conference: My co-host Amanda and I met because she hired me to deliver a food and mood keynote for an organization she was working at. We hit it off and started talking about books and publishing, which led us to create a conference that helps connect writers with agents and publishers. (Our next conference is November 3, 2019 and you can check it out here!)

One Idea Press: After working with Amanda for several years, we decided we wanted to create an independent press that extends beyond the pages of a book and into real-life experiences. For example, Amanda’s book was turned into a stage production. We are working to do more of that! (Hi, send us your book proposals here!)

The City Keep Airbnb: Can you tell by now that I love hospitality and bringing people together? In 2015, I decided to invest in a house and turn it into an Airbnb. To date, I’ve hosted thousands of people in this home from dozens of countries. (I’m a SuperHost – whatttt? Check out our house!)

The Wild Rose Collective: Food stylist Quelcy Kogel and I met when I was looking for a stylist for Eat Your Feelings. I hired her on the spot and we quickly became friends. Throughout the process, we knew we wanted to work together in a bigger way and co-founded a collective. We hosted our debut conference, Rising Women, and it was nothing less than magical.

Tiny Book Workshop with Alexandra Franzen: I attended one of Alex’s writing workshops almost 5 years ago, and we continued to champion each other as the years went on. She came to my Eat Your Feelings book tour in Portland, and over some pizza I said, “Let’s teach a workshop together.” So, we taught a Tiny Book workshop in Pittsburgh last month and are headed to NYC to teach another workshop on April 27. (If you want deets, check it out here!)

So what is the future of Food Mood Girl? Well, I’m not going anywhere! If anything, you’ll hear from me more. I’ll be posting more food and mood content and recipes, but I will also be sharing about the other parts of me, too, such as books, writing, publishing, events, failures, successes, and the in-betweens. I just want to feel I can be more of me with you and this is my first step.

I do hope you will continue along with this journey. It’s been a great 10 years and I am looking forward to the next 10!


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  1. I dont care what you call yourself I call you brilliant, inspirational and magical

    Comment by Barbara Robinson — April 10, 2019 @ 11:25 am

  2. I saw you speak in NYC a few years ago and just LOVED everything you had to say. We all change and grow in different ways and at a different speed. I’ll be following you no matter what you decide to do.

    Comment by Erica — April 10, 2019 @ 5:48 pm

  3. All that … and a caring and genuine person to top it all off. I’m so happy I met you years ago ~ you were inspirational in my life at a time when I needed it. So glad we’ve kept in touch!

    Comment by Denise Marasco — April 10, 2019 @ 10:59 pm

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